Long Agribusiness Tractor History: A Case Study
Long Manufacturing: From American Icon to Global Player (and Back?) The story of Long Manufacturing, once synonymous with American farm tractors, is a compelling narrative of innovation, strategic missteps, and ultimate reinvention. Founded in 1948, Long quickly established itself by designing and producing its own tractors. This early success, however, laid the groundwork for future challenges. Their initial dominance, built on domestic production, ultimately proved to be a double-edged sword....